LIVE INTELLIGENCE REPORT

Call Me Maybe War Room

Real-time competitive intelligence dashboard. Monitoring 15+ competitors across AI voice coaching, weight loss, and accountability.

00 — Critical Alerts

Changes Detected

Key competitive movements since last scan.

GLOW HEALTH AI — Funding & Pricing Revealed

$2.6M pre-seed from a16z, General Catalyst & Anne Wojcicki. Public pricing: $19.99/mo or $49.99/year. ~11K downloads/month. App updated Feb 4, 2026. TikTok UGC strategy driving growth.

🔥

4 New Entrants Identified

Commitify.me, BodyBuddy, Overlord (YC), and Ash ($93M) entered the space since mid-2025.

Jul 2025 — Feb 2026
🍏

Apple Health+ Delayed to 2027

Project "Mulberry" scaled back. AI health coach pushed to iOS 27 (Sept 2027+). 18-month window open.

Feb 5, 2026 — Bloomberg
📈

Meela Expands B2B

New partnership with ThriveMore (all communities in 2026). Hiring Senior Software Engineer ($135-178K).

Jan 2026
💤

AIcalls Still Not Launched

Pre-launch since Sept 2025. 4,648 waitlist signups but zero product. Copyright not updated to 2026.

Stagnant since Sep 2025
01 — Landscape Overview

Market Snapshot

High-level view of the AI voice coaching competitive landscape.

15+
Competitors Tracked
+4 new since mid-2025
3
Tier 1 Threats
Glow, Commitify, CoachCall
0
French Market Competitors
Market is wide open
$96M+
Total Category Funding
Ash $93M + Glow $2.6M + Meela $3.5M
$19-20
Pricing Benchmark /mo
Glow $20, HabitCoach $19, SomeWeek $19
1
YC-Backed Competitor
Overlord (enforcement model)
11K
Glow Downloads/Month
Growing via TikTok UGC
18+
Months Before Big Tech
Apple Health+ delayed to 2027
02 — Tier 1 Threats

Most Dangerous Competitors

Products that directly overlap with Call Me Maybe's positioning.

Glow Health AI
glowhealthai.com — Endo Health, Inc.
Critical
Pricing$19.99/mo • $49.99/yr
Funding$2.6M (a16z, GC)
Downloads~11K/month
Team4 people
Founded byBrian Yun, MD
MarketUS only, English
  • Daily AI phone calls + text messaging
  • Doctor-designed meal plans & workouts
  • Photo meal feedback (snap & analyze)
  • TikTok UGC: 0 to $10K MRR in 30 days
  • App updated Feb 4, 2026
  • Buggy: macros broken, crashes, missed calls
  • No French, no Europe
Commitify.me
commitify.me — New entrant
High
PricingFree trial + 50% off 1st wk
FundingNone known
LaunchedJul 2025
MarketGlobal, English
  • Real cell phone call, no app needed
  • Coach personalities: Drill Sergeant, Zen Master, Hype Beast
  • Voicemails if you miss the call
  • 3-21 calls/week plans
  • Memory & follow-up on goals
  • Generic (not weight-loss specific)
  • No French language
CoachCall.ai
coachcall.ai — UK (Matteo Barberis)
High
PricingUndisclosed
FundingNone
LaunchedJul 2025 (hackathon)
Reviews5/5 (162 reviews)
TeamSolo founder
  • Phone calls + WhatsApp combo
  • 3 AI modes: Accountability, Mindfulness, Custom
  • Multiple coach personalities
  • Smart scheduling, achievement tracking
  • Zero marketing, zero social media
  • Solo hackathon project, no growth
  • Generic, no niche focus
03 — Market Map

Competitive Positioning

Where each competitor sits on the Daily Calls vs Weight Loss focus spectrum.

WEIGHT LOSS + DAILY CALLS
WEIGHT LOSS + APP-ONLY
GENERAL + DAILY CALLS
GENERAL + APP-ONLY
DAILY PHONE CALLS →
WEIGHT LOSS FOCUS →
CMM
Glow
BodyBuddy
Noom
Commitify
CoachCall
HabitCoach
SomeWeek
Overlord
BetterMe
Freeletics
Meela (seniors)
inTouch (seniors)
04 — Full Matrix

Competitor Comparison

Complete feature and positioning matrix across all tracked competitors.

Competitor Threat Price/mo Funding Platform Niche France Status
Glow Health AI Critical $19.99 $2.6M Phone + Text + App Weight Loss Active
Commitify.me High Unknown None Phone calls General Active
CoachCall.ai High Hidden None Phone + WhatsApp General Dormant
BodyBuddy High $29 None iMessage Weight Loss Active
Overlord Medium Unknown YC App + Calls + Texts Habits (enforcement) Active
Habit Coach AI Medium $19 None Phone + Text + Web General + Seniors Low traction
SomeWeek Medium $19 None Phone calls General Indie
Meela Low Free* $3.5M Phone calls Seniors Growing
inTouch Mary Low $29.90 Private Phone calls Seniors ✓ FR Active
AIcalls Low N/A None Phone calls Fitness Waitlist
Standup/Summit Low Free None Phone + Email Productivity Minimal
SeniorTalk Low $10-20 None Phone + WhatsApp + SMS Seniors US only
Ash (Slingshot AI) Low Free $93M App (voice) Therapy (CBT/DBT) Funded
05 — New Entrants

Emerged Since Mid-2025

Products that were not in our previous competitive analysis. The market is heating up.

Commitify.me
Product Hunt • Jul 2025 • Hacker News
New

AI agent that calls your cell phone for accountability. Coach personalities (Drill Sergeant, Zen Master, Hype Beast). Memory-based follow-ups. 3-21 calls/week.

  • First-mover on "AI phone call accountability" positioning
  • Free trial + 50% off first week
  • General purpose, no weight loss niche
  • No known funding or traction data
BodyBuddy
bodybuddy.app • 2025 • iOS
New

AI weight loss coach via iMessage with own phone number. 90-day structured program. Daily check-ins, photo feedback, adaptive learning. $29/mo.

  • Weight loss niche, same as CMM
  • 90-day structured program is smart
  • iMessage only, no Android
  • $29/mo is expensive vs $20 Glow
Overlord
overlord.app • 2025 • Y Combinator
YC

Hardcore AI accountability: calls, texts, can text your friends or take your money if you fail. Wake-up calls, screen time control, Pomodoro. iOS, Android, Mac.

  • YC-backed = validation of the category
  • Punishment model is differentiated
  • Very different from coaching (enforcement vs support)
  • No weight loss specific features
Ash (Slingshot AI)
talktoash.com • Mid-2025 • $93M raised
$93M

Voice-first AI therapy (CBT, DBT, ACT). Free app. $93M from Radical Ventures, Forerunner, a16z. Therapeutic focus, not accountability or weight loss.

  • Massive funding validates voice-first AI wellness
  • Therapy angle, not direct competition
  • Could expand into coaching later
  • No weight loss, no accountability

Hacker News Community Projects

Karl
heykarl.xyz • Nov 2024

AI accountability buddy. Early project.

Zropi
HN Show • Feb 2026

"AI that gives a shit about me." Burnout recovery.

Ladderr
HN Show • 2025

Voice-first AI career coach with check-ins.

Anon Coach V2
HN Show • Oct 2025

6 months building, 2 refining. Redesigned UI.

06 — Market Signals

Industry Movements

Macro trends and big-player activity shaping the competitive landscape.

Apple Health+ Delayed
Positive

Project "Mulberry" scaled back. AI health coach pushed to iOS 27 (Sept 2027+). Bloomberg reported Feb 5, 2026.

Impact18+ month window
SignalHard problem, even for Apple
Noom Launches "Welli"
Watch

AI assistant chatbot added to Noom platform. Voice/photo food logging, 24/7 recommendations. But NO phone calls -- chat only.

ImpactValidates AI + weight loss
ThreatLow (no calls)
France: Mental Health Priority
Tailwind

Mental health = "Grande Cause Nationale" 2025-2026. 48% of French use digital wellness tools. BPI France funding AI health.

ImpactMassive tailwind for CMM
ActionLeverage for PR & funding

Category Funding Surge

Voice-first AI wellness has attracted $96M+ in funding since mid-2025. The category is validated by serious investors.

$93M
Ash (Slingshot AI)
$3.5M
Meela (BCV)
$2.6M
Glow (a16z, GC)
07 — Strategic Implications

What This Means for CMM

Key takeaways and recommended actions based on this intelligence scan.

Competitive Advantages

  • France is uncontested: Zero competitors target French consumers for AI voice coaching. inTouch Mary has French but only for seniors.
  • Price leadership possible: At €9.90/mo, CMM undercuts every phone-call competitor ($19-30/mo range).
  • Weight loss + France = unique: No product combines daily AI calls + weight loss + French language anywhere in the world.
  • Glow is buggy: Their app has broken macros, crashes, and missed scheduled calls. Technical quality is a real differentiator.
  • 18-month Big Tech window: Apple delayed Health+ to 2027. Time to build and establish before giants arrive.

Watch Closely

  • Glow's TikTok playbook: They went from $0 to $10K MRR in 30 days via UGC. Study and replicate for French TikTok.
  • Commitify's personality system: Coach personas (Drill Sergeant, Zen Master) drive engagement. Validate with CMM's French personas.
  • BodyBuddy's 90-day program: Structured program with milestones creates retention. Consider for CMM.
  • Meela's clinical data: They proved measurable health outcomes. If CMM can show weight loss results, it's a moat.
  • Overlord's YC backing: YC investing in this category means more competitors coming.

Recommended Next Actions

Immediate

Study Glow's TikTok UGC

Analyze @roslyn.glow's viral formula. Prepare French equivalents for launch. Budget: €2-5K for nano-influencers.

Immediate

Lock €9.90 Price Point

Every competitor is at $19-30. Entering at €9.90 creates instant differentiation and removes price objection.

Immediate

Build French Coach Personas

Commitify proves personas drive engagement. Create Le Coach Bienveillant, Le Coach Direct, Le Coach Complice for French market.

This month

Test Photo Meal Feedback

Both Glow and BodyBuddy have snap-and-analyze. High engagement feature that complements daily calls.

This month

Design 90-Day Program

BodyBuddy's structured approach creates commitment. Design "90 Jours pour Changer" with milestones and progress tracking.

This month

Set Up Monthly War Room Scan

Schedule automated competitive scans every 2 weeks. Track Glow's downloads, new PH launches, and funding rounds.